LLMs are often assumed to answer any AI need. However, they’re also extremely resource intensive. Minimal Viable Model explores how going small, rather than large, and going local-first instead of cloud-first, can unlock opportunities such as improved privacy, faster speeds and cost reduction.
Building a web analytics service without cookies poses a tricky problem: How do you distinguish unique visitors?
Prototyping contributes to every aspect of our design process - from strategy to research, idea generation, testing and trials. We begin building prototypes at the very start of each project - and continually iterate throughout. We build them to speculate on future data capabilities for ourselves and our clients. We
Modelling real data has a profound impact on the experiences that we create.
On a cold day in November, eight strangers arrived at the Normally studio. Our space, so quiet over the last 18 months due to lockdown, was suddenly buzzing with conversation, youthful enthusiasm and laughter.
How do we collect an individual's data anonymously and still deliver insightful analysis back to them?
Should cyclists wear a pollution mask commuting across today's cities?
How much data transfer and energy is saved by removing one of the web's most prevalent cookies?
As part of our wider expedition to understand the material properties of data, I have been exploring the environmental and carbon impact of data and digital technologies. This journey has taken many directions and I wanted to share some of the key things I’ve learned so far.
Why, after seven years, is there so little information about Normally on the internet? Why is it so hard to learn about who we are, what we do and why we do it? And why, after all this time, is 'Notes' our first attempt to open up to the world?
