Prototyping contributes to every aspect of our design process - from strategy to research, idea generation, testing and trials. We begin building prototypes at the very start of each project - and continually iterate throughout. We build them to speculate on future data capabilities for ourselves and our clients. We
On a cold day in November, eight strangers arrived at the Normally studio. Our space, so quiet over the last 18 months due to lockdown, was suddenly buzzing with conversation, youthful enthusiasm and laughter.
How do we collect an individual's data anonymously and still deliver insightful analysis back to them?
Should cyclists wear a pollution mask commuting across today's cities?
Why, after seven years, is there so little information about Normally on the internet? Why is it so hard to learn about who we are, what we do and why we do it? And why, after all this time, is 'Notes' our first attempt to open up to the world?